EXPLORATION 4:

Logo Concepts & Thumbnails


  Sony Pictures Animation


Concept statement #1: Let the movement of these fun, gelatin like puffy letters excite you as they move about the screen, dropping in and wiggling and interacting with each other as they start to construct the logo of Sony Pictures Animation before exploding and bringing you into an exciting animated feature.


Concept statement #2: Enjoy bubbles floating calmly into the screen and begin the gather together to form the words "Sony Pictures Animation" in the center, giving you a very light, happy feeling. Then after floating and hovering for  a few seconds, they all start to pop away.


Concept statement #3: Keep the word "Animation" on a revolving floor, the letters disassembling as they are being tossed about off screen, leaving only the "i", that falls onto its side. Zooming in, "Sony Pictures" falls on top of the fallen "i" from off screen and "animation" appears inside.



  Bad Robot


Concept statement #1: You are introduced to the company name "BAD ROBOT" that is resting in a calm grassy meadow. A little red robot runs through the meadow towards the title. He inspects the title and being a very bad robot, starts to pull it apart. After he is finished, he runs up to the screen and giggles at you. This lets the scene cut out into the original logo.


Concept statement #2: A robot is very bad when he runs away from his factory. You will witness this mischievous little robot as he escapes from a giant silhouetted factory and runs into the meadow up to you. He giggles and blinks as it frames his head in the meadow to form the original company logo.


Concept statement #3: You first enter a calm empty meadow that has a dark figure running in the distance, giggling. You're then taken over to a nearby deserted ghost town. Posted all over every building are flyers, some even drifting on the deserted street. One of the posters fly up and hit the camera and you see a little red robot, the sign says reward and the name of the criminal is the company "BAD ROBOT".



  Lions Gate


Concept Statement #1: Peek through a gate and fly into the night sky, above the calm clouds as the sun goes down revealing the constellation of stars that build the Lions Gate logo.


Concept statement #2: You find yourself floating peacefully through clouds until you reach a giant gate that has the lion logo on it. It opens to reveal LIONSGATE and a starry sky that repeats the lion logo.


Concept statement #3: Soaring towards a giant gate, you enter into the keyhole. Inside this mysterious dark keyhole you notice a network of cogs that eventually form the "LIONSGATE" logo.