Thursday, September 15, 2011

Thinq Collaboratory Concept Brief

Initial thoughts


Today we were handed our first project creative brief for a logo build for Thinq Collaboratory. Looking at the logo, I had some initial thoughts and ideas regarding the design. The spiral made me think of breaking out of the box, breaking the pattern. The colors and feel made me think of calm, eerie, technological, thought provoking. Things that I thought about off hand were aztec, stairs, snails, maze, anything to connect to the spiral.


Interview with Thinq Collaboratory


1) What is your objective as a company?
International and thought provoking. They want their viewers to see things in a different way. Their goal is to change perspectives.

2) Who is your target audience?
It is very open, ages ranging from 18-50 years old. 55% male and 45% female. Intellectuals, college educated.

3) What makes you stand out from the other film companies? What are your competitors?
Because they are a new independant film company only 15 years old, they have already won several awards and have been nominated 4 academy awards. They think they are very strong and inspiring. Ron Howard's company and Michael Moore are main competitors.

4) What kinds of well known logos and logo ids are you attracted to? What makes them good logos to you?
Target because its simple and identifiable. Smith & Nephew for the direction. And current Mercedes advertisements.

5) What does the spiral represent?
The "Q" in Thinq, a maze, a thought bubble, breaking a pattern. Open ended. Lack of direction. Calm and collected.

6) Keywords that describe your company or films?
Strong, Inspiring, Transforming

7) Where do you see your company in 5 or 10 years?
Always evolving, although wants to keep to the same logo.

8) Any symbolism you would like to see incorporated with your logo?
Open-ended.


9) If your logo lived in any part of the world at any time period, where would it be?
South pole

10) What would you like your audience to remember about your animated logo ID?
The film company.

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